Marketing Strategy of Beijing Automotive Safety Product Co.,LTD ...

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?Abstract? Beijing automotive safety product Co.,Ltd.is a new company.It produces and sells seatbelt and airbag.It enters into China market later and grapples with problems for carve out China market.This thesis focused on marketing strategy of Beijing automotive safety product Co.,Ltd.,hoping to provide reference for marketing strategy of other auto parts company.The thesis first introduces Beijing automotive safety product Co.,Ltd.and analyses the inside factors of company.The second,it describe the current market status and forecasting the market by macro-environment.Thirdly,it analyses the outside factors of company by baud model.Then it analyses auto plant and customers and fractionize the market.Finally,combine marketing system dynamics model,it brings forward marketing strategy for Beijing automotive safety product Co.,Ltd.

Title: Marketing Strategy of Beijing Automotive Safety Product Co.,LTD
Category: Management economics
Filename: Marketing Strategy of Beijing Automotive Safety Product Co.,LTD.pdf
Pages: 167
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