Tuesday, May 1, 2012

Google / PayPal Sales Exec Tyler Hoffman Joins Virtual Currency Rewards Startup ifeelgoods

Ifeelgoods tylerifeelgoods has a brilliant idea -- letting you earn Facebook Credits for ecommerce purchases or following a brand on Twitter -- but now it has to convince big companies and shopping sites to adopt its tech. That's why it's hired former Google Managing Director of Commerce Sales and leader of PayPal's?enterprise sales team?Tyler Hoffman to be its new Senior Vice President of Sales. ifeelgoods is starting to snowball, as CEO Michael Amar says?92% of customers returning to ifeelgoods and increasing their budget by 250%. Of my years in tech, this is one of the most promising startups I've seen. Because virtual currency is so cheap to distribute and is highly valued by some consumers, ifeelgoods could become a big disruptive force in how businesses acquire customers.

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