Electronic communications are reshaping personal life, and may right now be causing the rapid demise of print. Media academics know well the theories of Marshall McLuhan. He came up with the phrase "the medium is the message," and the term "global village," among other juicy contributions to our comprehension of media.
Source: http://ectnews.com.feedsportal.com/c/34520/f/632000/s/260d1517/l/0L0Stechnewsworld0N0Crsstory0C766910Bhtml/story01.htm
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